SEO: Agency, In-House or Freelance – What’s Ideal for My Business?

SEO: Agency, In-House or Freelance - What's Ideal for My Business?

With each passing day, digital marketing is becoming more and more important than ever. Startups large and small are advancing to digital marketing platforms for high business ratings and more ROI.

Search engine optimization is one of the most important pillars of online marketing supporting other channels including email marketing, PPC, Sell links on your website and others. Many businesses prefer SEO over email marketing or PPC because SEO is beneficial in the long run and offers a better ROI compared to email marketing, PPC, or other strategies.

SEO is a long-term investment; It is time for your business to seriously consider investing in SEO. There are many ways to complete your SEO: outsource your SEO, hire an in-house SEO agency or hire SEO freelancers.

Hiring an In-House SEO Team

SEO is not simple, it is complicated and difficult to get the rankings, leads, and traffic you need to have a dedicated in-house SEO team that is right in their respective fields. Having an in-house squad has many advantages as the team is always there to look around for website issues, so there won’t be any significant problems.

Also, search engines and technical issues can be caught first before they get worse. Having an in-house team can help you with any future efforts the company might plan to improve their business such as a pilot business model or a sister website.

Outsourcing To SEO Agencies

When a business doesn’t have enough budget to have an in-house SEO team, the ideal option left for them is to shift their SEO and marketing needs to a healthy third-party and SEO agency. SEO agencies are made up of link builders, content producers, and project managers who are hired on their team, and they work with different clients from all over the world.

Outsourcing your SEO work to an SEO agency is the way to go because professionals from that field will handle your work. The way an SEO agency works is different from an internal team because people tend to leave, so people who previously worked for you are not sure to work there again.

Hiring A Freelance SEO

A freelance SEO is also a good choice, but they don’t work for an agency nor do they work from home. They don’t just take your SEO project but they also remember every aspect of it and are very much responsible for bringing more leads and traffic to the business.

Usually, people who don’t like working with agencies or having in-house teamwork with freelance SEOs because they don’t take on many projects and can listen to you more than SEO agencies. A freelance SEO is cheaper than an SEO agency.

About the author: Earnest B. Sells

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